![]() citrus industry - Wonderful Citrus (formerly Paramount Citrus) and Sun Pacific. ![]() Such unrivaled success with a new brand was made possible due to the collapse of a joint venture between two giants of the U.S. This peculiarity came amid explosive growth in both the supply and demand of high-quality seedless mandarins, undoubtedly one of the star products of the fresh produce industry over recent years. A newly launched and unknown brand became the category leader virtually overnight. In 2013, something strange happened in the U.S. ![]() The largest citrus grower in North America, Wonderful Citrus, launched its Halos brand several years ago under unusual circumstances and amid spectacular growth in the U.S.
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